Foreign Advert Comparison: Nissan Sunny

As I stumble through Youtube looking for videos of hit TV shows like Supertrain or soundless videos of women being gunged on Noel’s House Party, I often find adverts for cars.

What is particularly striking is how different the same car can be portrayed in different countries. This might be a regular feature, unless I decide I can’t be bothered or something (HIRST BLOG NUMBER ONE FOR QUALITY*).

Here we go!

America (Youtube Link)

This ad starts off with the car rotating through some blue lines whilst foreboding music plays, then a booming Action News announcer shouts “This is one of Neesan’s most advanced cars!” and the bonnet opens revealing white light. An engine is rotated around whilst the guy explains about the computer-controlled carb and the fact that it’s a 4-cylinder overhead cam engine (which isn’t a big deal). He goes onto explain that it’s the number one import whilst someone holds the keyboard “fill” button for a series of dramatic thuds. “The name is Neesan.”

Japan

Some bird in a gold jumpsuit is tied up over a swimming pool with an unconvincing shark in it and shouts “Sunny!” in the tone of voice you’d use to shout a kid for their dinner. The Sunny appears and starts driving to the rescue from absolutely miles away, nearly hitting a mole or bird or something. Slightly shouty Japanese says roughly “Drives great, fuel economy great”. Meanwhile two neatly-dressed goons enjoy some champagne before having a net thrown over them by some heroic guy in a black leather jacket (and trousers). Everyone has a quick grin (except the goons) before a nice brochure shot of the car driving around again.

Britain (Youtube Link)

“NISSAN JUBILEE SUNNY” is shown on screen, before exploding into dust and turning into the car. A gent enthuses, in perfect BBC English, “The Nissan Jubilee Sunny!” as a smartly dressed man strolls up and climbs in. “This special edition is at your Nissan-Datsun dealer right now!”. The driver carefully puts on his seatbelt. “Even higher specification and an extra low driveaway price.” The driver doesn’t really have time to consider what the higher specification is as he’s clearly unfamiliar with the clutch biting point as he drives off with too much throttle. “Just £4695 on the road, complete”.

Essentially, people are very different and unfortunately that’s why we have wars. OK!

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